---
title: Thought starters for your new business strategy
description: "This week, our team read an incredible passage from Molly Fletcher’s book, “Fearless at Work,” and it got us thinking about how businesses today need to reflect on shifting their perspectives from the reactive, ‘What now?’ to the solution-oriented, ‘What if?’ We’re encouraging our clients to ask questions, like: –      What if my sales team..."
---

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This week, our team read an incredible passage from Molly Fletcher’s book, “Fearless at Work,” and it got us thinking about how businesses today need to reflect on shifting their perspectives from the reactive, ‘What now?’ to the solution-oriented, ‘What if?’

We’re encouraging our clients to ask questions, like:

–      What if my sales team spoke with customers without trying to sell something?

–      What if my business could get creative with an unconventional and bold marketing strategy?

–      What if we recraft how we communicate with our employees to build engagement and inspire them to become better brand ambassadors

Now is the time to set new priorities and add value for your stakeholders in creative, empathetic ways. We’re seeing brands all over the world use this approach to liberate themselves from conventional business strategies and to innovate with bold approaches that position them for success and prepare them for their post-COVID moments.

Red Fan Communications has put together a list of thought-starters to address different aspects of your business as you consider your ‘what if’ plans:

![](https://blog.redfancommunications.com/hs-fs/hubfs/Imported_Blog_Media/COVID-19RFMarketingdoc1-791x1024.jpg?width=791&height=1024&name=COVID-19RFMarketingdoc1-791x1024.jpg)

Our superpower is effective communications that help businesses grow. Red Fan is offering support to all businesses, campaigns and people who want to re-think their company or brand narrative.

 

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