--- title: Blog (10) description: Red fan Blog (10) --- [We’re hiring! Explore career opportunities at Red Fan Communications.](https://www.redfancommunications.com/careers/) [![redfan_logo](https://blog.redfancommunications.com/hs-fs/hubfs/redfan_logo.png?width=220&height=92&name=redfan_logo.png "redfan_logo")](http://redfancommunications.com) [![Red-Fan-Communications-logo](https://blog.redfancommunications.com/hs-fs/hubfs/raw_assets/public/Redfancommunications_October2020/images/redfan-logo_on_transparent_background.png?width=2826&height=1181&name=redfan-logo_on_transparent_background.png "Red-Fan-Communications-logo")](http://redfancommunications.com) - [Contact Us](https://redfancommunications-1.hubspotpagebuilder.net/contact-us) - [About Us](https://redfancommunications-1.hubspotpagebuilder.net/about-us) - [Home](https://redfancommunications-1.hubspotpagebuilder.net) - [work](https://www.redfancommunications.com/work/) - [Our work](https://www.redfancommunications.com/work/) - [how we work](https://www.redfancommunications.com/how-we-work/) - [Industries](https://www.redfancommunications.com/industries/) - [Non-profit work](https://www.redfancommunications.com/non-profit-work/) - [testimonials](https://www.redfancommunications.com/work/testimonials/) - [About](https://www.redfancommunications.com/about/) - [Team](https://www.redfancommunications.com/team/) - [Our team](https://www.redfancommunications.com/team/) - [join our team](https://www.redfancommunications.com/careers/) - [Services](https://www.redfancommunications.com/services/) - [Executive Consulting](https://www.redfancommunications.com/services/corporate-communications/) - [Crisis Planning and Response](https://www.redfancommunications.com/services/crisis-communications/) - [IPO & Merger/Funding](https://www.redfancommunications.com/services/vc-program/) - [Executive Positioning & Thought Leadership](https://www.redfancommunications.com/services/thought-leadership/) - [Brand Positioning and Messaging](https://www.redfancommunications.com/brand-positioning-and-messaging/) - [Strategic communication](https://www.redfancommunications.com/content-marketing-strategy/) - [Resources](https://www.redfancommunications.com/blog/) # PR Insights ### Is your content strategy ready for takeoff? Download our free content strategy e-book. ![left-sidebar](https://blog.redfancommunications.com/hs-fs/hubfs/left-sidebar.png?width=98&height=145&name=left-sidebar.png) [![DOWNLOAD](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/500558/4eb42fbc-a15d-435e-9027-9d5d1be87bbf.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/500558/4eb42fbc-a15d-435e-9027-9d5d1be87bbf) ### Brand Positioning for B2B Tech Firms: the Ultimate Guide With a little help from the experts at Red Fan Communications, you can finetune your strategic messaging and grow your B2B Tech Firm as a category leader. ![laptop](https://blog.redfancommunications.com/hs-fs/hubfs/laptop.png?width=240&height=176&name=laptop.png) [![DOWNLOAD](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/500558/4eb42fbc-a15d-435e-9027-9d5d1be87bbf.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/500558/4eb42fbc-a15d-435e-9027-9d5d1be87bbf) ### Content Types [FROM OUR CEO](https://blog.redfancommunications.com/blog/tag/from-the-desk-of-kathleen) [NEWS](https://blog.redfancommunications.com/blog/tag/news) [CASE STUDIES](https://www.redfancommunications.com/work/#case-studies) INDUSTRY TRENDS GUIDES EBOOKS BLOGS FEATURES VIDEOS ### By Topic Select a category A Conversation With Austin Business Journal (ABJ) Between The Lines Brand Positioning Dispatch Forbes From the Desk of Kathleen News Pulse Red Fan News Select a category Forbes Fast Company BIZ JOURNAL LEADERSHIP TRUST [Pulse](https://blog.redfancommunications.com/blog/tag/pulse) ## [Three Ways to Navigate Global Supply Chain Disruption](https://blog.redfancommunications.com/blog/three-ways-to-navigate-global-supply-chain-disruption) The global pandemic that we’ve grappled with for almost two years has illustrated just how... [Between The Lines](https://blog.redfancommunications.com/blog/tag/between-the-lines) ## [Hey, gaming industry, are you OK?](https://blog.redfancommunications.com/blog/hey-gaming-industry-are-you-ok) There are PR hiccups. There are PR nightmares. And then there are PR blizzards—the kind that... [News](https://blog.redfancommunications.com/blog/tag/news) ## [CEO: Going from Good to Great](https://blog.redfancommunications.com/blog/ceo-going-from-good-to-great) From the outside looking in, the role of chief executive can look pretty sweet, with plenty... [Analyst relations](https://blog.redfancommunications.com/blog/tag/analyst-relations) ## [To Brief Or Not To Brief: The Value Of Industry Analyst Relations](https://blog.redfancommunications.com/blog/to-brief-or-not-to-brief-the-value-of-industry-analyst-relations) As seen on Forbes [Pulse](https://blog.redfancommunications.com/blog/tag/pulse) ## [Five Ways You Can Lower Your Carbon Footprint At Work](https://blog.redfancommunications.com/blog/five-ways-you-can-lower-your-carbon-footprint-at-work) Email plays an indispensable role in our lives. Whether it’s forwarding a meme to loved... [Forbes](https://blog.redfancommunications.com/blog/tag/forbes) ## [How PR Is Playing A Crucial Role In The Evolving B2B Landscape](https://blog.redfancommunications.com/blog/how-pr-is-playing-a-crucial-role-in-the-evolving-b2b-landscape) B2B companies face fierce competition for securing customers, partners, employees and investors,... [![960x0](https://blog.redfancommunications.com/hs-fs/hubfs/960x0.jpg?width=958&height=638&name=960x0.jpg)](https://www.forbes.com/sites/forbesagencycouncil/2023/02/03/13-new-and-emerging-martech-trends-and-how-to-leverage-them/?sh=367404e96308) [features](https://blog.redfancommunications.com/blog?type=features) ## [13 New And Emerging Martech Trends (And How To Leverage Them)](https://www.forbes.com/sites/forbesagencycouncil/2023/02/03/13-new-and-emerging-martech-trends-and-how-to-leverage-them/?sh=367404e96308) Martech tools and trends constantly expand and evolve, so keeping a sharp eye on new and upcoming... [![960x0](https://blog.redfancommunications.com/hs-fs/hubfs/960x0.jpg?width=958&height=638&name=960x0.jpg)](https://www.forbes.com/sites/forbesagencycouncil/2022/11/18/16-pro-tips-for-creating-a-successful-branded-podcast/?sh=23fed0ce7dfc) [features](https://blog.redfancommunications.com/blog?type=features) ## [16 Pro Tips For Creating A Successful Branded Podcast](https://www.forbes.com/sites/forbesagencycouncil/2022/11/18/16-pro-tips-for-creating-a-successful-branded-podcast/?sh=23fed0ce7dfc) Proper planning is essential in launching a podcast to ensure it will be effective in meeting the... [![960x0](https://blog.redfancommunications.com/hs-fs/hubfs/960x0.jpg?width=958&height=638&name=960x0.jpg)](https://www.forbes.com/sites/forbesagencycouncil/2022/11/10/15-tips-to-showcase-a-brands-value-proposition-with-case-studies/?sh=704066686ae0) [features](https://blog.redfancommunications.com/blog?type=features) ## [15 Tips To Showcase A Brand’s Value Proposition With Case Studies](https://www.forbes.com/sites/forbesagencycouncil/2022/11/10/15-tips-to-showcase-a-brands-value-proposition-with-case-studies/?sh=704066686ae0) [![960x0](https://blog.redfancommunications.com/hs-fs/hubfs/Imported%20sitepage%20images/960x0.jpg?width=960&height=640&name=960x0.jpg)](https://www.forbes.com/sites/forbesagencycouncil/2022/08/09/is-your-brand-ready-for-its-close-up/?sh=22812ade423d) [features](https://blog.redfancommunications.com/blog?type=features) ## [Is Your Brand Ready For Its Close-Up?](https://www.forbes.com/sites/forbesagencycouncil/2022/08/09/is-your-brand-ready-for-its-close-up/?sh=22812ade423d) Today’s employees want to be sure that companies uphold the highest standards—and that’s not a bad... [![AdobeStock_274222538-1-1](https://blog.redfancommunications.com/hs-fs/hubfs/AdobeStock_274222538-1-1.jpeg?width=750&height=422&name=AdobeStock_274222538-1-1.jpeg)](https://resources.redfancommunications.com/brand-positioning-guide) [guides](https://blog.redfancommunications.com/blog?type=guides) ## [Brand Positioning Guide](https://resources.redfancommunications.com/brand-positioning-guide) Brand positioning for B2B tech firms has never been more critical. The world has changed, and how... [![ebook-1](https://blog.redfancommunications.com/hs-fs/hubfs/ebook-1.png?width=574&height=862&name=ebook-1.png)](https://resources.redfancommunications.com/content-strategy-ebook) [ebook](https://blog.redfancommunications.com/blog?type=ebook) ## [Content Marketing Ebook](https://resources.redfancommunications.com/content-strategy-ebook) Successful, efficient content marketing is still in its infancy for many brands. [![960x0](https://blog.redfancommunications.com/hs-fs/hubfs/960x0.webp?width=960&height=640&name=960x0.webp)](https://www.forbes.com/sites/forbesagencycouncil/2022/04/26/brand-equity-and-why-it-matters/?sh=43a5a36e2e5d) [features](https://blog.redfancommunications.com/blog?type=features) ## [Brand Equity And Why It Matters](https://www.forbes.com/sites/forbesagencycouncil/2022/04/26/brand-equity-and-why-it-matters/?sh=43a5a36e2e5d) A successful business is about more than costs, profit margins, ROI and the bottom line. Whether... [![960x0-1](https://blog.redfancommunications.com/hs-fs/hubfs/960x0-1.webp?width=959&height=616&name=960x0-1.webp)](https://www.forbes.com/sites/forbesagencycouncil/2022/03/04/scaling-your-marketing-team-for-success/?sh=4f685e47f7f4) [features](https://blog.redfancommunications.com/blog?type=features) ## [Scaling Your Marketing Team For Success](https://www.forbes.com/sites/forbesagencycouncil/2022/03/04/scaling-your-marketing-team-for-success/?sh=4f685e47f7f4) Before setting up a marketing team, startup founders or executives need to consider key questions,... [![the-four-essential-traits-of-inspiring-thought-leaders-scaled](https://blog.redfancommunications.com/hs-fs/hubfs/the-four-essential-traits-of-inspiring-thought-leaders-scaled.jpg?width=1250&height=703&name=the-four-essential-traits-of-inspiring-thought-leaders-scaled.jpg)](https://www.fastcompany.com/90848746/the-four-essential-traits-of-inspiring-thought-leaders) [features](https://blog.redfancommunications.com/blog?type=features) ## [The four essential traits of inspiring thought leaders](https://www.fastcompany.com/90848746/the-four-essential-traits-of-inspiring-thought-leaders) With all the voices in today’s digital landscape, it seems unusual that more genuine thought... [![13-ways-to-elevate-your-companys-brand-marketing-potential-and-grow-FCEB-1920x1080-13ep@2x-scaled](https://blog.redfancommunications.com/hs-fs/hubfs/13-ways-to-elevate-your-companys-brand-marketing-potential-and-grow-FCEB-1920x1080-13ep@2x-scaled.webp?width=1250&height=703&name=13-ways-to-elevate-your-companys-brand-marketing-potential-and-grow-FCEB-1920x1080-13ep@2x-scaled.webp)](https://www.fastcompany.com/90836210/13-ways-to-elevate-your-companys-brand-marketing-potential-and-grow) [features](https://blog.redfancommunications.com/blog?type=features) ## [13 ways to elevate your company’s brand marketing potential and grow](https://www.fastcompany.com/90836210/13-ways-to-elevate-your-companys-brand-marketing-potential-and-grow) Coming up with a winning strategy to build a better brand and increase your company’s prospects for... [![16_leaders_discuss_what_inspires_them_to_stay_hopeful_in_business-scaled](https://blog.redfancommunications.com/hs-fs/hubfs/16_leaders_discuss_what_inspires_them_to_stay_hopeful_in_business-scaled.webp?width=1250&height=703&name=16_leaders_discuss_what_inspires_them_to_stay_hopeful_in_business-scaled.webp)](https://www.fastcompany.com/90836162/16-leaders-discuss-what-inspires-them-to-stay-hopeful-in-business) [features](https://blog.redfancommunications.com/blog?type=features) ## [16 leaders discuss what inspires them to stay hopeful in business](https://www.fastcompany.com/90836162/16-leaders-discuss-what-inspires-them-to-stay-hopeful-in-business) As a business leader responsible for guiding others in today’s unpredictable marketplace, at times,... [![14_steps_to_elevate_business_content_and_improve_conversion_rates](https://blog.redfancommunications.com/hs-fs/hubfs/14_steps_to_elevate_business_content_and_improve_conversion_rates.webp?width=1250&height=703&name=14_steps_to_elevate_business_content_and_improve_conversion_rates.webp)](https://www.fastcompany.com/90831714/14-steps-to-elevate-business-content-and-improve-conversion-rates) [features](https://blog.redfancommunications.com/blog?type=features) ## [14 steps to elevate business content and improve conversion rates](https://www.fastcompany.com/90831714/14-steps-to-elevate-business-content-and-improve-conversion-rates) Creating compelling content is a lot easier if you’re already developing quality products and... [![12-tips-to-strengthen-cross-company-communication-FCEB-1920x1080-12ep@2x-scaled-1](https://blog.redfancommunications.com/hs-fs/hubfs/12-tips-to-strengthen-cross-company-communication-FCEB-1920x1080-12ep@2x-scaled-1.webp?width=1250&height=703&name=12-tips-to-strengthen-cross-company-communication-FCEB-1920x1080-12ep@2x-scaled-1.webp)](https://www.fastcompany.com/90814002/12-tips-to-strengthen-cross-company-communication) [features](https://blog.redfancommunications.com/blog?type=features) ## [12 tips to strengthen cross-company communication](https://www.fastcompany.com/90814002/12-tips-to-strengthen-cross-company-communication) When you’re responsible for leading a company, whether small or large, it’s necessary to find a... [![12-tips-to-strengthen-cross-company-communication-FCEB-1920x1080-12ep@2x-scaled](https://blog.redfancommunications.com/hs-fs/hubfs/12-tips-to-strengthen-cross-company-communication-FCEB-1920x1080-12ep@2x-scaled.webp?width=1250&height=703&name=12-tips-to-strengthen-cross-company-communication-FCEB-1920x1080-12ep@2x-scaled.webp)](https://www.fastcompany.com/90814219/5-ways-to-implement-your-companys-values-2) [features](https://blog.redfancommunications.com/blog?type=features) ## [5 ways to implement your company’s values](https://www.fastcompany.com/90814219/5-ways-to-implement-your-companys-values-2) “Core values” is a familiar term in the business world. Whether plastered on a company’s office... [![the-four-essential-traits-of-inspiring-thought-leaders-scaled](https://blog.redfancommunications.com/hs-fs/hubfs/the-four-essential-traits-of-inspiring-thought-leaders-scaled.jpg?width=1250&height=703&name=the-four-essential-traits-of-inspiring-thought-leaders-scaled.jpg)](https://www.fastcompany.com/90848746/the-four-essential-traits-of-inspiring-thought-leaders) [features](https://blog.redfancommunications.com/blog?type=features) ## [The four essential traits of inspiring thought leaders](https://www.fastcompany.com/90848746/the-four-essential-traits-of-inspiring-thought-leaders) With all the voices in today’s digital landscape, it seems unusual that more genuine thought... [![shutterstock_1036538464-850x560](https://blog.redfancommunications.com/hs-fs/hubfs/shutterstock_1036538464-850x560.jpg?width=850&height=560&name=shutterstock_1036538464-850x560.jpg)](https://texasceomagazine.com/harness-the-power-of-communication/) [industry](https://blog.redfancommunications.com/blog?type=industry) ## [Harness the Power of Communication](https://texasceomagazine.com/harness-the-power-of-communication/) Knowledge is power. However, without strong communication methods, that knowledge can’t be... [![shutterstock-1309360159-540x304](https://blog.redfancommunications.com/hs-fs/hubfs/shutterstock-1309360159-540x304.jpg?width=540&height=304&name=shutterstock-1309360159-540x304.jpg)](https://www.prnewsonline.com/employee-advocacy-internal-alignment/) [industry](https://blog.redfancommunications.com/blog?type=industry) ## [Creating an Internal Structure for Employee Advocacy](https://www.prnewsonline.com/employee-advocacy-internal-alignment/) Encouraging employees to vouch for your brand outside of the office isn’t an automatic response;... [![arjA1Gdhe4w-HQ](https://blog.redfancommunications.com/hs-fs/hubfs/arjA1Gdhe4w-HQ.jpg?width=480&height=360&name=arjA1Gdhe4w-HQ.jpg)](https://www.youtube.com/watch?v=arjA1Gdhe4w) [videos](https://blog.redfancommunications.com/blog?type=videos) ## [From the Desk of Kathleen Episode I - Vulnerability](https://www.youtube.com/watch?v=arjA1Gdhe4w) [![TjXWoh4bjqE-HQ](https://blog.redfancommunications.com/hs-fs/hubfs/TjXWoh4bjqE-HQ.jpg?width=480&height=360&name=TjXWoh4bjqE-HQ.jpg)](https://www.youtube.com/watch?v=TjXWoh4bjqE) [videos](https://blog.redfancommunications.com/blog?type=videos) ## [From the Desk of Kathleen Episode II - Internal Communications](https://www.youtube.com/watch?v=TjXWoh4bjqE) [![uWa49w_6pTs-HQ](https://blog.redfancommunications.com/hs-fs/hubfs/uWa49w_6pTs-HQ.jpg?width=480&height=360&name=uWa49w_6pTs-HQ.jpg)](https://www.youtube.com/watch?v=uWa49w_6pTs) [videos](https://blog.redfancommunications.com/blog?type=videos) ## [From the Desk of Kathleen Episode III - Customer Connections](https://www.youtube.com/watch?v=uWa49w_6pTs) [Prev](https://blog.redfancommunications.com/blog/page/9) [8](https://blog.redfancommunications.com/blog/page/8) [9](https://blog.redfancommunications.com/blog/page/9) [10](https://blog.redfancommunications.com/blog/page/10) [11](https://blog.redfancommunications.com/blog/page/11) [12](https://blog.redfancommunications.com/blog/page/12) [Next](https://blog.redfancommunications.com/blog/page/11) ### Keep up to date [![Untitled design (69)](https://blog.redfancommunications.com/hs-fs/hubfs/Untitled%20design%20(69).png?width=35001&height=10500&name=Untitled%20design%20(69).png "Untitled design (69)")](http://redfancommunications.com) Headquarters 200 E. 32nd Street, Austin, Texas 78705 512-551-9253 Locations Austin, TX San Diego, California Asheville, North Carolina Join Our Newsletter [![Screenshot 2025-10-02 at 4.01.54 PM](https://blog.redfancommunications.com/hubfs/Screenshot%202025-10-02%20at%204.01.54%20PM.png "Screenshot 2025-10-02 at 4.01.54 PM")](https://info.redfancommunications.com/newsletter-sign-up) Follow us on LinkedIn Follow us on Facebook Follow us on Twitter Follow us on Instagram © 2026 Red Fan Communications. 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